ICYCLE PANGKOR ENVIRONMENT TECHNOLOY SDN BHD was founded in 2014 by 5 eco- loving friends who started to operate their first recycling centre on Pangkor Island where refuse disposal and waste management is becoming a serious problem. Previous solution includes incineration for waste treatment. Not only it is costly, the incineration system did not fit in with the lifestyle of the islanders in garbage disposal whose awareness on garbage classification was very minimal. In view of this, gogreenonline has instilled the elements of business chain management into refuse collection and recycling. Among which, computerised management is introduced into waste management to improve efficiency. A series of transformations are introduced – beginning with image transformation. We first shake off the dirty and slummy image of traditional recycling centres. Then we work with the community through environmental beautification, social-caring and education projects. Our mobilisation of resources and modernisations have made us the role model among community projects and recycling managements. In 2016, gogreenonline carved another landmark in the environmental protection industry by introducing a recycling station affiliation programme.